National Bank
Sixth largest commercial bank in Canada. My Role - UX/UI Design / Art Direction.
I led the UX Design and Visual/Art Direction of multiple projects. The Advanced Security Search feature, providing users with an elegant, user-centered experience for searching stocks and funds. Through competitor research, cross functional team interviews, lo and high fidelity wireframes, and user testing, I ensured seamless implementation and usability for a widely-used feature across key components like Accounts and Trading modules.
I led a complete redesign for Systematic Plans, significantly improving search filters, layout, and interactions based on user interviews and in-depth research.
I conducted a comprehensive UI/UX audit of the Compass app, based on web analytics, visitor feedback, performance metrics and other data and identifying actionable enhancements. The analysis included detailed insights and recommendations aimed to improve user engagement and satisfaction.
NBIN's Annual Conference goal is to bring community to network with NBIN's top executives, world class thought leaders and peers to provide clients with immersive ways to explore new offerings.
2018 Conference Branding and Visuals themed ALL IN 60 ft' wide immersive displays
Using eye-catching graphics, dynamic typography, and interactive elements, I captured attendees' attention and delivered a memorable experience. By leveraging my visual storytelling expertise, I incorporated the latest technology trends and themes of inclusiveness and diversity. The highlight was designing immersive 60 ft' wide displays for the 2018 and 2019 conferences. My designs for NBIN's Annual Conference were highly functional, adaptable, and consistent across digital and print mediums.
Flexible visuals for 2019 Conference Branding themed Stronger Together.
